Should You have a Website?

Not to long ago if you had asked this question from my staff or I we would have advised most small businesses to stay away from the Internet. Today of course we see such advice would have been very short sighted. Just about every small business should have a website. The type of website of course will depend a great deal on what you expect to get from your website.

Do you want to make money directly from your site? Do you want to use your site just as a replacement for an expensive catalog or do you just want to use your site for different ways of informing your public.

Today not only should you have a website...a useful website... but you should also connect it in as many ways as possible to social networks that your customers or clients would use. Today, most businesses establish themselves on Facebook and LinkedIn and many are now experimenting with the use of Twitter.

By connecting your website with the major social networking sites you can develop more and more ways to keep in constant contact with your customers/clients and have them keep in contact with you. You can now build a community of your own easily and inexpensively by having your website interact with the various social networking sites.

More on this subject in my next post.