Why E-Mail Marketing

Surveys Show:
91% of Internet users between the ages of 18 to 65 use email.
E-mail is second only to Keyword search for online sales success.
In short 147 million people use email everyday.

E-Mail Will:
1. Attract new customers
2. Build Relationships
3. Up sell and Cross sell
4. Collect Customer feedback
5. Generate High ROI(Return on Investment)

NOTE:
Surveys show that E-mail marketing is generating $50 in business
for every $1 spent.
E-Mail marketing can be 20 times more effective than Direct mail
A good CTA(Call to Action) usually leads to a response within 48 hours.

An E-Mail should:
1. Direct Action
2. Get to the point fast.
3. Call to Action (CTA)

E-Mail Content Should:
1. Hook them fast.
2. Back up the hook.
3. Keep it short.
4. Use normal every day language.
5. Be Repetitious. Repetition sells.

Use the Rule of Three:
1. Hook them with the Subject line.
2. Set the hook with the first line.
3. Last chance to close the deal is with the final line.

The Subject line of an E-Mail should:
1. Tell reader what e-mail is about.
2. Convey a benefit of reading the e-mail.
3. Avoid using “Free”, “Amazing”, “Cash Bonus”
4. Be short: 35 characters maximum.
5. Add urgency.

The First line of the E-Mail should:
1. Clearly express main point.
2. Encourage reader to read the e-mail.

The Final sentence of the E-Mail should:
1. Repeat the call to action.

The Call to Action (CTA) should:
1. Be benefit driven.
2. CTA should be on top, middle and at the end of the e-mail.
3. The more CTA’s the more responses.